• Keeping High Quality Content and Still Using SEO
  • Keeping High Quality Content and Still Using SEO

    One of the biggest complaints companies have about SEO centers around quality content. The assumption is that to fully utilize SEO on your blog, the interesting and quality content that you want to present to clients must be compromised. As SEO trends continue we see that this couldn't be farther from the truth.

    If you are using SEO and sacrificing your content then you are losing the game. SEO should never happen at the expense of good content. Rather, SEO should support the amazing content that permeates your website. The reality is that search engines (like Google) are creating sophisticated algorithms to make sure the Internet is being populated with high quality content and not marketing fluff.

    This brings us to the issue of high quality content. High quality content is written for users first and SEO second. You will produce the best content the old fashioned way: writing for end users and not a computer program.

    When creating high quality content consider what makes your business unique and interesting. Focus on what you bring to the table and the value that you add to whatever industry you serve. If you can't figure this out then you should completely table SEO until you can realistically state what is engaging about your company.

    Once you have great content you need to let the search engines in on the secret. This is where SEO comes into play. You still need your well researched keywords but you don't need to saturate your page with useless phrases and grammatically incorrect sentences.

    Keeping high quality content and still using SEO means that you are writing first and foremost for humans. Rather than sneakily integrating keywords, focus on the content and fit your keywords around the content, not vice versa.

    If you need help with SEO, Lightware Media can help. Give us a call or visit our contact us page to start the conversation.

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    Lightware Media is a Technology Services company specializing in mobile and web app development, app maintenance and support and online marketing for large and small businesses. We provide an array of technology services to meet the needs of your business. We provide expert level performance and 24-hour consultations.