You're savvy enough to know that your business needs a website if it wants to prosper in today's competitive marketplace. You may have even thought about the types of products and services you want to highlight on your pages, the color scheme and layout, and the content to put in. But there's one question you must ask yourself before you decide on any of these web development issues.
Who are your customers?
What are their ages and genders? What do they like to do for a living and for fun? How much money do they earn and where do they like to spend it? Are they married, single, or have children? What are their favorite books, movies, music, and food? Are they highly technical web users or Internet beginners? And most importantly of all, what kind of problems do they have? How do your goods and services help them find solutions?
Think about how your website changes if you decide your audience consists of college-age males. Your website should include lots of animation, web gadgets, comment boxes, and social media sharing buttons. Your content can focus on how to do well at university classes, go on first dates, and look for jobs. You images can emphasize sports, skateboarding, action movies, and beautiful girls.
On the other hand, if your customers are female senior citizens, your content changes entirely. Your site might eschew complex technical controls in favor of text, pictures and the occasional video, perhaps displayed in larger sizes to make it easier for aging eyes to see. Your content may focus on keeping in touch with grand kids, retirement income, and eating healthy.
If you need help deciding who your audience is, or want us to take of web design for your business, please contact us.