You were an old hand at social media even before you started your business. Whenever you found amusing pictures or videos on the Internet, you posted them on your Facebook timeline. You also used your smartphone camera to take candid photos of your activities to share with friends. While these methods worked well on your personal pages, they could pose problems for your business site:
- Your smartphone pics don't have the quality that customers like to see in a business. They're likely to associate amateurish photos with poor service.
- Internet photos are copyrighted by their owners. These people are unlikely to go after you for personal postings. But once you start making money off their efforts, they may demand compensation. Worse yet, they might sue you for copyright infringement or have you website shut down.
For professional social media marketing, you do have two main options:
- Hire a professional photographer. While this can prove expensive, you'll get exactly what you need. An expert can be worthwhile for photos you intend on using frequently, such as of your company headquarters, your main products, or your chief employees.
- Browse a stock photography site such as iStockPhoto or Fotolio. For a small fee, you have access to millions of photos. Some even allow you to download samples known as comps, which you can place on your website to see how they look. If you plan on downloading several images a month, you can subscribe to some sites.
For more information on web design or social media marketing, please contact us.