In a society where people are accustomed to obtaining information from all types of screens and tablets, attention span is at an historical low. It can be difficult for businesses to connect with an audience whose attention span lasts less than a commercial break--lengthy articles and spreads of information are often skipped over in light of more interesting and eye-catching content. However, there remains a large window of opportunity for Social Media Marketing in an innovative way that both excites and informs audiences of all ages.
Instagram has been known for its user-friendliness and its ability to allow everyone to become an artist in their own right. The video portion of instagram has taken the world by storm, and organizations and individuals of all intents have begun using the app to display information. With the advent of hashtags, users can find exactly what they want, when they want it, opening up more doors for your instagram video to be seen. Because their length is limited, there is no doubt that your compliation of scenes will be short, consice, and easy to view.
Pinterest is usually though of as a home for brides-to-be and baking fanatics, but its wide user-base is something to take advantage of. Creating a board in a certain category can elicit followers who are interested. This makes it possible to pin a link to a video that is specific to that audience base. One company can have multiple different pins, appealing to a variety of people and redirecting them to informational videos, commercials, advertisements and more. The niche market here should be seen as a frontier for social media expansion!
The last and often most underrepresented video sharing platform is the website Vimeo. Although YouTube far outshines Vimeo in terms of mainstream music and media, there is a specific user base of Vimeo largely centered on activism, indie music, artistic creation and much more. Sharing your video on Vimeo and actually creating a channel can help you get many more views and attention than if it were on YouTube--the right kind of views that won't spam your page with advertisements or comments.
People love watching videos, and that isn't going to change anytime in the near future. Videos are fast and to the point, yet convey just the right amount of information. In order to see how you can benefit from social media marketing and make a video of your own, contact us at Lightware Media today.