The explosion of the SEO industry has continued over the past few years, quickly earning status as a house-hold concept around webmasters and designers. However, even the most practices web experts may be lacking a few points of key information around SEO. This being the case, there are three major things that anyone with a website should know about search engine optimization:
The first thing that you should know about SEO is that it is not the “best” idea that makes it to the top of a search engine’s list; it is the “best communicated” idea. When it comes to SEO, how something is written is the most important. Search engines have specific algorithms that determine the quality of content on a very micro-level. This being the case, keyword stuffing or excessive artificial link building can do more harm than good.
Another important thing to consider is that, in order to have an effectively optimized website, you don’t have to kill Goliath. You do not have to be at the top of page one for a lot of traffic to come your way. In fact, in many scenarios, being number one on page two is better than being number eight on page one. People like stuff that is at the “top” of the list. Even it is the second list, they are still more likely to click on it if it is at the top. If you can’t beat the giant, then go for the next best thing.
The third thing you should understand is that SEO is always going to shift. In 2010, major websites were hit hard by Google’s Panda update. Then, after two years when some websites had finally gotten back to the top of the tower, the Penguin update arrived, hitting many more websites. SEO is not something that you can “beat.” It is something that you can curve your website towards by providing quality content; that is what search engines like Google are the most interested in.
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