In a society where people are accustomed to obtaining information from all types of screens and tablets, attention span is at an historical low. It can be difficult for businesses to connect with an audience whose attention span lasts less than a commercial break--lengthy articles and spreads of information are often skipped over in light of more interesting and eye-catching content.
You were an old hand at social media even before you started your business. Whenever you found amusing pictures or videos on the Internet, you posted them on your Facebook timeline. You also used your smartphone camera to take candid photos of your activities to share with friends. While these methods worked well on your personal pages, they could pose problems for your business site: